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The gift on every pet parent's wish list.

Give pet parents the gift of health, breed, relative, and trait insights with the most accurate pet DNA test.

A dog and a cat in holiday sweaters next to a wrapped gift

"Wisdom Panel’s combination of accuracy, presentation, and features make it our Editors’ Choice for dog DNA kits." - PC Mag

Help them know their pet on a whole new level.

The best gifts show you know someone on a deeper level. And a DNA test goes deep. Breed, trait, health insights and relative matches are all ways pet parents can know more about their pet, which can help them optimize care and make the best decisions for their unique pet.  It’s the test chosen by over 4 million pet parents, and the dog DNA service most used by veterinarians. 

A woman gives a Wisdom Panel pet DNA test as a gift to her partner

Holidays are for…meeting the family.

A pup parent can discover their dog’s extended pack with Wisdom Panel. 99.99% of dogs in our database have a relative, which may include birth parents and littermates. So you can message, see photos, compare DNA results, and more.

two black and brown long haired dogs smile at the camera

Gryffin and Titan

Recently, brothers Titan and Gryffin had a reunion after connecting through the Wisdom's Relatives feature. It was immediately clear they shared the same mile-wide smile and sweet disposition. 📸: @kaydrumm08

one red cattle dog mix and one black cattle dog mix look to camera

Maya and Charlie

Sister, sister! Maya and Charlie are two adorable siblings who found each other through Wisdom Panel and reunited for a playdate in Chicago a year after being adopted! 📸: @daniellenems

two aussie mixes look to camera

Stitch and Suki

Reunited and it feels so good! Thanks to Wisdom Panel these long lost siblings found their way back to each other and reunited for a joyful playdate. Spot the similarities? 📸: @_stitchnolilo

Compare features

Dive into the details.

Wisdom Panel
Breed Discovery

Wisdom Panel Breed Discovery

Wisdom Panel

Wisdom Panel Essential

$84.99 $104.99
Wisdom Panel

Wisdom Panel Premium

$127.99 $159.99

Insights at a glance

Screens for 365+ breeds
Finds their relatives
Genetic health tests
Physical traits and appearance
Vet consultation for 'at risk' health findings

Meet Ella.

She’s 30% Australian Cattle Dog, 24% Siberian Husky, and a mix of 11 other breeds. Because Wisdom Panel tested Ella’s DNA using the most accurate breed detection system, her parents now know every detail of her breed mix. Want to see Ella’s full breed breakdown?

Brindle puppy with a present box
Wisdom Panel product boxes with holiday packages and ornaments

The gift every pet parent will love.

Give the gift of Wisdom and help them know their pet on a deeper level. With Wisdom Panel they will discover breed, health, relative, and trait insights that will help them deliver the very best care—all in one thoughtful gift.