Buy a kit, get a second kit half price!* T&Cs apply.

Save Now

Browse dog breeds

Search Name Group Size

Join our newsletter pack.

If you are over 16 years old, sign up to receive pet parenting tips, product updates, special offers, and more from us, and other Mars Petcare brands.

See our privacy statement to find out how we collect and use your data, to contact us with privacy questions or to exercise your personal data rights.

Wisdom Panel™ Logo

Featured

Dog DNA Kits
How it Works
For Dog Breeders
For Cat Breeders
For Businesses
Partner With Us
Activate my Kit
Dog Breed Guide

About

Our Story
Our Science
Blog
Press
Events
Sustainability
Careers

Information

Help Centre
Contact Us
Terms & Conditions

More

Privacy Policy
Cookies
Modern Slavery Act
Accessibility
Ad Choices

Follow Us

Instagram Logo Facebook Logo Youtube Logo Twitter Logo LinkedIn Logo
Visa Logo Mastercard Logo American Express Logo Paypal Logo
Wisdom Panel is a brand of Science & Diagnostics, a division of Mars Petcare.
© 2023. All Rights Reserved